About Us

Welcome to Essentials by Jay, a Lebanese brand where we specialize in addressing the unmet needs of women that are often considered taboo. 

It's a company by women, for women. Our visionary leader, Joelle Abboud, understands these needs firsthand, as a woman herself, enabling her to lead with empathy and authenticity.

After noticing a gap in the market for women's skincare, particularly in intimate, booty and feminine hygiene, Joelle made it her mission to establish "Essentials by Jay" - a Lebanese brand committed to addressing women's unique needs.

Here, we provide you with specialized, natural, and vegan top-quality products. Our goal? To empower you and help you feel sexy and confident!